5 Essential Tips for Buying Jewellery Online
Whilst jewellery shops have traditionally been the preserve of the high street, there are now a number of online retailers who have entered the market. Unlike with a high street retailer, you likely won’t be able to see the piece of jewellery you’re interested in or try it on. There are also a number of other factors that need to be taken into account to avoid any difficulties.
This article will serve as your guide to buying jewellery online, making sure you’re protected in the process.
Trust in Your Retailer
Your first step should be to make sure that your chosen retailer is trustworthy. There are several ways to go about this but we would start with an in-depth web search to assist in verifying the store’s identity. You should look for;
- Satisfactory online reviews from previous customers of the business. These should be easy to find if you search for the business’s name.
- Try and find out the registered address of the company as well as their official operating name. This information should be available from Companies House and will tell you how long they’ve been in business as well as their financial status.
- Assess the overall quality of the website and make sure you speak to a representative to ask any questions you may have.
The retailer you’re thinking of buying from should have a fair and visible return policy. Some items such as earrings may not be covered due to hygiene reasons but all other pieces of jewellery should. If you don’t like the item you’ve bought you should be well within your rights to return it within a specified time period.
The jewellery you buy should also come with a guarantee to protect against breakages and poor quality.
Look for High-Quality Photos
When buying online, you should be able to freely view high-resolution images of the piece you’re interested in. There should be several images available which will help you make your decision.
A lack of images or poor quality images should see alarm bells ringing.
Certification and Authentication
Every precious metal or stone you buy should come with a certificate of authenticity. This is your guarantee that the item you’ve purchased is authentic and not fake. If your piece of jewellery isn’t supplied with one, speak to your retailer and return the item.
Do Your Research
There is and always has been a high markup involved with jewellery. The onus is on you to do your research and make sure that whatever you buy is well priced and represents value for money.
When you’re ready to buy, take a browse online through the various well known retailers who are able to offer home delivery. They will usually carry an extensive range which will include both women’s and men’s jewellery as well as jewellery suitable for young and adolescent children. As mentioned, feel free to compare the price of any branded jewellery you come across to see if you can find it cheaper elsewhere.
Jewellery makes a great gift for all occasions and with the high level of competition present within the market, you are sure to find a bargain.